About to launch a new campaign on Kickstarter to fund your board game? Make sure you read this article before starting.
These simple steps will help boost your campaign on Kickstarter with minimal effort from your side.
How Can We Help?
But first of all, here’s what Tabletopia can do for you:
- Let your backers actually try the game. A picture is worth a thousand words, and actually playing the game is worth a million. Let people try the game before backing, show them how awesome your game really is.
- Promote the game to thousands of potential backers. We can announce, feature, demonstrate your game during the campaign to our audience, and that is about 10k+ potential backers. Read more about campaign promotion below.
- It’s free and easy. With free public zones, your backers don’t need to pay anything extra or install any software to try the game. The games can be run in browsers which makes them accessible to everyone.
Now we got you interested? Read on for 5 simple steps you’ll need to make.
Step 1: Create
You can make the digital copy of your game yourself with the help of our Workshop Tutorial for designers. No programming skills are required!
If you feel that you need assistance, contact us at email@example.com and we’ll be happy to help.
“Tabletopia confirmed my intent to back Roll Player, and Villages of Valeria. I’ve also bought a couple of other games after trying them out.”
Step 2: Configure
Now you need to tweak your game a little so you can let other people access it:
- Introductory/full setups: Decide whether you want to create all possible setups for your game or only an introductory setup.
We recommend making all possible setups so you can display them to publishers and partners, as well as monetize your game more effectively. See Licence Summary for details.
Example: A beginner mode setup with only 4 basic factions is enough for people to try Terra Mystica.
- Free/paid access: Decide whether you want to create a public demo zone open for all or give access to Tabletopia users only.
We strongly recommend making the demo zone free, so that maximum players can access your game during the campaign. See article on setting up demo zones in our Help.
Example: Free Nightmarium demo zone, no Tabletopia account is needed to play.
“I pre-ordered Black Orchestra by Game Salute after trying it first for free on Tabletopia. I loved the game immediately and backed it instantly. If it weren’t for this possibility to try the game first online, I would have passed on it.”
Step 3: Let People Know
Let people know that they can play your board game online:
- Post an announcement on the KS campaign page and on your social media/website to let your backers know that your tabletop game is accessible on Tabletopia.
Example: Sword & Sorcery update about playing the game on Tabletopia
- Add a block/banner to your main KS campaign page explaining how to access and play the game on Tabletopia.
Example: Vinhos Deluxe banner on the main campaign page
Step 4: Promote
Contact us for further promotion of your game during the Kickstarter campaign. Here’s the different ways we can help you spread the word:
- Make announcements about the game and the campaign on Steam, Tabletopia news, and our social media: Facebook, Twitter, Instagram.
- Arrange a live demo presentation of the game on our Learn & Play series. To attract even more players, the author/publisher can take part in the event to assist with the rules, answer possible questions, share the story about the creative process behind the game and play it with other players!
- Include the game in our monthly newsletter (over 10k subscribers).
- Evaluate the game and suggest improvements that will make it more appealing and good-looking.
- Include the game in our official catalog on BGG.
- Feature the game banner on the Tabletopia Home page, etc.
Step 5: Demonstrate
Besides letting your backers try the game during the campaign, you can further use Tabletopia to:
- Demonstrate your game to publishers and partners from all over the world.
- Monetize your game and receive revenue when people play it on Tabletopia (up to 70%). Contact firstname.lastname@example.org or see Licence Summary for details.
Tabletopia is helping backers decide where to spend their money ‘cause there are so many game projects on the Kickstarter right now.”
“Having a playable version of Scythe on Tabletopia turned out to be a huge asset for Scythe.”
Jamey Stegmaier, Stonemaier Games
We’ve already collaborated with dozens of companies, both small and big, and helped them with their Kickstarter campaigns. Will you become one of them?